Tuesday, July 20, 2010

Picking the Name "Ecolissa"

By far the hardest thing about starting the business so far has been coming up with a name. This decision is very important because it is the first thing a customer will see and it cannot easily be changed once the business starts. Also, a name is necessary before you are able to do many other things such as get a business license, business bank acct, etc.

I had been thinking of names for at least the last 6 months. Sometimes I would wake up in the middle of the night and run to the computer just to find out that my great idea has already been taken. I asked everyone I knew for ideas, but nothing felt right. Finally, I gave myself a deadline. I wanted to pick a name by the end of the Memorial Day weekend. I spent hours brainstorming, listing out words and combining them in different ways. Finally, on Monday night I came up with Ecolissa. The domain name was available so the decision was made!

I hope you all like it!