Wednesday, February 8, 2012

Designer Spotlight: Threads 4 Thought

Our Story… I grew up the son of an apparel industry executive, and while I had not exactly planned on following in his footsteps as a career, I was certainly familiar with the industry.

Leigh and I met in high school and from the very beginning of our relationship I was acutely aware of her compassion and humanitarian principles. Throughout our college years, Leigh and I became increasingly aware of the inherent obligation each of us have to be citizens of the world.... and both Leigh and I were concerned citizens. The meaningless loss of life in Darfur, Iraq, Afghanistan, and other humanitarian crisis were weighing on us. And while we were frequent shoppers ourselves, we were also concerned about a growing consumerism that completely disregarded its impact on the planet and its inhabitants. As we thought about ways that we could make a difference and ways that we could encourage others to become became clear that the best way for us to make a difference was through clothing.

What began as a small business manufacturing and marketing graphic tee shirts that were made exclusively from organic cotton, gave back to charity, and promoted a cleaner environment, or advocated for peace, has grown into a complete lifestyle brand. We have never deviated from our primary mission… to promote a sense of responsibility for those who share this world with us… but rather than simply broadcasting that message on the front of tee shirts, the company has incorporated those principles into our very existence. Our products use sustainable materials and are manufactured in the most sustainable manner possible. We only work with factories that respect their employees and treat them humanely and fairly. We continue to work closely with several highly regarded charities, notably the International Rescue Committee (the IRC) and the Natural Resources Defense Council (NRDC) to promote and support the excellent work that they do in the areas of humanitarian and environmental response.

We are fortunate to have grown with the help of our committed friends and associates that have made us the company we are today. I have also been privileged to work with two extraordinary individuals, my partner Jonathan Wiesner and our Women's Design Director, Britt Shoemaker. Jonathan's vast experience in humanitarian relief work, and his many years in the apparel industry has helped us immeasurably…Britt and I have collaborated to create a vision through our clothing that embodies the spirit of a generation that will make a difference. Most importantly, we have been able to grow with the help of our loyal customers that continue to support us and our mission.

We hope you enjoy our products and wear your Threads well.

Eric Fleet
Co-Founder along with Leigh Fleet

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